No More
LISTENING FROM HOME
TVC / Social / OOH
Suddenly the world was in lockdown
And suddenly millions of women were now trapped with their violent abusers, 24 hours a day. No space to call for help. No. Way. Out.
4 out of 5 victims don’t report domestic abuse. On average it’s 3 years before they get help. Almost overnight, we were in a moment in time when we could activate the nation - millions of us who were suddenly working from home could now be #listeningfromhome.
Phrases and words like ‘Wash your hands’ and ‘isolation’ were everywhere
We used those words of fear to bring to life the fear these women were living in. And activated an army of neighbours to help using social, outdoor, and film.
Results
There were three calls to action.
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Call 999. In London, reports of domestic abuse by third parties rose 11.4%.
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Visit the NoMore website. In two days, visits were 35% up on the whole of the previous month.
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Download the BrightSky App. Downloads rose by 49%.
Awards
Silver
DMAs / Best Use of Film, Video or Moving Image
DMAs / Best Thoughtful Campaign
DMAs / Best Design or Art Direction
DMAs / Public Sector
The Drum Social Purpose Awards / Best Social Media Campaign
Bronze
DMAs / Best Creative Solution
DMAs / Best Writing
DMAs / Best Integrated
Creative Pool Awards / Social Good
Shortlist
The One Show / Innovation in Lockdown
The Clios / Integrated Campaign - Public Service
LIAs / Production & Post-Production: Remote Production
Caples / Ambient/Guerrilla/Outdoor
Caples / Not For Profit
Caples / Traditional Media
The Drum Social Purpose Awards / Best Integrated Campaign
Creative Pool Awards / Covid
Creative Pool Awards / Integrated
Shorty Awards / Best PSA
DMAs / Best Use of Out Of Home
DMAs / Charity
Other work
