Mitsubishi Electric
WE MAKE IT POSSIBLE
Web / Social / Digital / Press
From siloed to unified
Mitsubishi Electric is a leading global manufacturer of electrical and electronic products. From power semiconductors and cobots to HVAC and heat pumps. But across EMEA, each business unit operated in silo and generated their own advertising comms. Leading to disjointed and inconsistent messaging, as well as no shared brand ‘halo effect’.
They needed a unified communications and message approach to help differentiate them from competitors, improve brand awareness, and establish consistency across multiple business units and markets.
We aligned all their EMEA business units and brand messages under three central pillars: Good for People, Good for Product, and Good for Planet. And created a campaign platform that could unite them all: We make it possible.
We make it possible
Phase one introduced the different technologies. Launched with a new website, a manifesto video, multiple social videos and statics, various digital assets, and comprehensive messaging guidance. All created in six languages.
We delivered the toolkit to local markets, complete with comprehensive guidelines on how to create and implement the campaign themselves.
Phase two extended the campaign by showing the people behind the innovations. We interviewed each of the key figures behind the products or solutions to learn what motivated them and used those insights to fuel the campaign. Broadening our graphical approach to keep the visuals feeling new and fresh.
Phase three united the different business units and corporate visions around the idea of sustainability and looking to the future.
We also used the platform for graduate recruitment, creating a range of on- and offline templates for local markets to use, along with clear guidelines on how to create their own assets.
Other work
