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Hi.

I’m passionate about crafting beautiful work that delivers real results, with over 20 years’ experience across multiple agencies, brands, channels, industries and technologies. 

From CRM and CX through to advertising and content, I've led conceptual, copy, design and motion teams for global, EMEA and UK brands of all shapes and sizes. Delivering multiple award-winning B2B and B2C campaigns at shows including D&AD, Cannes, The DMAs, The Caples and The Drum.


I’ve also helped win Campaign Agency of the Year four times across three different agencies. Like a copywriting Clarence Seedorf.

I was a mentor for both the Jolt Academy and the Creative Equals 'Creative Comeback' programme for several years. I've also judged various categories at the DMA Awards, D&AD, Creative Circle, Cannes Young Lions and The Chip Shop Awards.

Outside of work, I tend to be found either running down country lanes and trails or running around after my children. Rarely at the same time.

MRM_JamesThorley_edited_edited.jpg

Shiny objects 🏆

I'm proud to have won over 50 awards across lots of different projects for lots of different clients. Some as the creative, some as the CD or ECD. All through a lot of blood, sweat and (occasional) tears.

2025

Silver

The Drum Digital Experience Awards
2 x BIMA Awards

Bronze

The Drum B2B Awards

BIMA Awards

Shortlist

Financial Services Forum

2023

Shortlist

Effie Awards MENA

2022

Bronze

ClearChannel Outdoor Media Awards

Shortlist

The DMA Awards

2021

Wood Pencil

D&AD Awards

Gold

The Drum Design Awards

Silver

The Drum Design Awards

The Drum Social Purpose Awards

ANA B2 Awards

Bronze

The DMA Awards

2 x Creative Pool Awards

Shortlist

The One Show

LIAs

The Clios

2 x The Drum B2B Awards

The Drum Social Purpose Awards

2 x Creative Pool Awards

Shorty Awards

2020

Gold

The DMA Awards

Silver

The One Show

4 x The DMA Awards

The Caples

2 x Creative Circle

Bronze

5 x The DMA Awards

The Caples

Creative Circle

Creative Pool Awards

Shortlist

4 x The Caples

2 x The DMA Awards

Gerety Awards

2019

Gold

Campaign Big

The Drum B2B Awards

The DMA Awards

Silver

The DMA Awards

Bronze

Cannes Lions

3 X The DMA Awards

Shortlist

Eurobest

5 x The DMA Awards

2018

Shortlist

The DMA Awards

2017

Gold

The DMA Awards

Bronze

The DMA Awards

Shortlist

The DMA Awards

2016

Gold

The DMA Awards

Shortlist

The Caples

3 x The DMA Awards

2015

Gold

The Drum MOMA Awards

Engagement & Loyalty Awards

Bronze

2 X The DMA Awards

Shortlist

The DMA Awards

2012

Gold

The DMA Awards

NMA Awards

Silver

The DMA Awards

2010

Bronze

IPA Effectiveness Awards

2009

Silver

Mobile Content Awards

Shortlist

Mobile Entertainment Awards

2007

Silver

IVCA

2006

Gold

OTC Awards

Shortlist

Campaign Digital

2005

Silver

OTC Awards

1986 (approx)

One length 🏊‍♂️

School swimming badge

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