CD-ing
Tommee Tippee: Nipplevision
Parents can feed their babies however they want, but as everyone knows 'breast is best'. Fine for the 34% who breastfeed without problem, but immeasurably painful for the rest.
Babies love boobs. So if we wanted mums to choose our bottles, we had to make our campaign look unlike any other baby ad. So we collaborated with famous illustrator Noma Bar to create Nipplevision: an animated world where we see everything through the eyes of babies. And everything is extra booby.
Our videos were viewed over 250k times, drove 6 million+ impressions, and scooped multiple awards including a D&AD Wood Pencil and Golds at the DMAs and Drum Design Awards.
The Miscarriage Association: Cards of Acknowledgement
Around 1 in 4 pregnancies ends in miscarriage. It's a horrible and intensely lonely experience. Friends and family often can't find the right words. Or worse, they can't find any at all. We needed to help them, and raise awareness of the Miscarriage Association at the same time.
We found an amazing but shocking insight. There’s one place where all life's important events are acknowledged, except one: card shops. So we created a set of beautiful, simple cards, with each headline handwritten by women who’d experienced a miscarriage. And inside every card were the details of the Miscarriage Association.
870k people read about our Campaign. It was featured in national press and went on to win multiple awards at Cannes, The One Show, The Caples, DMA Awards, Creative Circle and more.
Oxagon: The Home of Advanced and Clean Industires
Oxagon is a purpose-built city being constructed within NEOM in Saudi Arabia. Their vision is to create the industrial hub of the future; integrating industry 4.0 with the circular economy to offer businesses a cutting-edge, clean manufacturing ecosystem integrated with a next-gen port. Trouble is, none of that actually exists yet.
Our challenge was to help make this vision feel more tangible for global businesses and manufacturers. Creating digital campaigns, social content, CRM, and thought leadership to increase awareness of Oxagon's offering, and help persuade businesses to consider setting up operations there in the future.
The work was shortlisted for best B2B campaign at the Effie Awards MENA.
Other work
